New alliance to boost sustainable MICE tourism in Alicante-Costa Blanca
New alliance to boost sustainable MICE tourism in Alicante-Costa Blanca🤝
The Asociación Provincial de Hoteles y Alojamientos Turísticos de Alicante (APHA) has signed a collaboration agreement with Costa Blanca DMC and the tourism experiences platform www.experienciascostablanca.com. This alliance aims to design and coordinate MICE (Meetings, Incentives, Conferences & Exhibitions) tourism experiences that makes the province of Alicante as a competitive, attractive, and sustainable destination.🌍✨
A step forward towards the tourism of the future🎯
The agreement was signed by Luis Castillo, president of APHA, y Mihaela Muresan, the founder of Costa Blanca DMC and Experiencias Costa Blanca. The signing took place in a perfect location: the facilities of Carmen Beach, part of the group Alidreams, active member of APHA. The event was also attended by Erick and Montse Cárceles, hosts of the event and leaders in the local tourism sector. 🏖️
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What does this collaboration entail? 🧩
This strategic agreement seeks to integrate the hotel and accommodation experience with the design of exclusive activities for MICE tourism, contributing to a more personalized, diverse, and sustainable offering.
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Key benefits of the agreement:
- ✅ Creating unique experiences tailored to corporate groups.
- ✅ Enhancement of Alicante’s hotel and tourism services offering.
- ✅ Promotion of meetings and events tourism with a sustainable focus.
- ✅ Professional coordination between accommodations, venues, activities, and logistics.
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Costa Blanca – Alicante: un destino MICE en auge 🌟
Alicante and the Costa Blanca have everything they need to become a benchmark for MICE tourism at the national and international level: good connectivity, excellent climate, modern infrastructure, and a complementary offering that combines sea, mountains, gastronomy, and culture.
Thanks to this collaboration, the destination gains competitiveness, visibility, and added value, promoting a responsible development model that benefits both visitors and residents. 💚🌿
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A union with purpose 💼
APHA emphasizes the importance of “building synergies with local stakeholders who share the vision of quality, sustainable, and job-creating tourism.” Costa Blanca DMC, for its part, is committed to “highlighting the authenticity of our territory, creating experiences that connect emotionally with corporate groups and promote conscious tourism.”
With this alliance, the province of Alicante (Costa Blanca) takes a firm step toward leadership in the MICE segment, aligning strategy, sustainability, and quality.
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Excellent news for the tourism sector and for all those who believe in the power of memorable experiences!